Marketing Specialist at Kokko Made Enterpris Inc. o/a Leisure Center — 950 Homer St, Vancouver, BC V6B 2W7

Job Description

JOB DUTIES • Assess characteristics of luxury fashion, apparel, and lifestyle products to determine marketing, advertising, and promotional strategies tailored to high-net-worth and fashion-forward clientele. • Develop, implement, and manage integrated digital marketing and direct advertising campaigns across multiple channels, including e-commerce platforms, email newsletters, and paid media. • Manage and maintain official social media accounts creating visual and written content, overseeing promotional posts, and managing customer engagement. • Develop and execute public relations strategies; organize promotional events, seasonal campaign launches, designer pop-ups, and VIP styling experiences. • Establish and maintain media relations with fashion publications, influencers (KOLs), and brand partners; draft press releases, campaign briefs, and marketing presentations. • Conduct post-campaign analysis to monitor, measure, and report on key marketing metrics (ROI, conversion rates, traffic, and engagement) to optimize future campaigns. • Conduct market trend analysis and customer attitude surveys to identify market opportunities, emerging brand trends, and competitive positioning in luxury retail. QUALIFICATION • Completion of a College Diploma or above in Business, Marketing, public relations, communications, or related field • Minimum 2 years of experience in marketing, trend analysis, category merchandising, luxury retail promotion. • Strong understanding of luxury brand positioning, apparel/footwear category dynamics, design trends, and consumer buying behaviors. • Excellent communication skills

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Kokko Made Enterpris Inc. o/a Leisure Center