Plan, direct, and assess the operations of wholesale and retail establishments, or specific departments within them. Supervise staff and allocate duties effectively. Analyze market research and trends to identify consumer demand, forecast sales volumes, and evaluate competitor impact. Determine the merchandise and services to be offered, and establish pricing and credit policies. Source merchandise for resale and negotiate with vendors as needed. Develop and implement effective marketing strategies. Prepare budgets, approve expenditures, and track revenues. Enhance customer service practices and address customer inquiries and concerns. Oversee staffing needs, including recruitment, training, development, and retention of personnel.
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